Privacy Policy
Privacy Policy
Emerge Plumbing Ltd Last updated: December 2026
1. Introduction
This privacy policy explains how Emerge Plumbing Ltd (“we”, “us”, “our”) collects, uses, stores and protects your personal information when you visit our website (emergeplumbing.co.uk), contact us, or use our services.
We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website or providing your personal information to us, you acknowledge that you have read and understood this policy.
2. Who We Are
Emerge Plumbing Ltd is a plumbing services company based in Birmingham, West Midlands.
For the purposes of data protection law, Emerge Plumbing Ltd is the data controller. This means we are responsible for deciding how we hold and use personal information about you.
If you have any questions about this privacy policy or how we handle your personal data, please contact us at:
Email: info@emergeplumbing.co.uk
Phone: 0121 749 2823
3. What Information We Collect
We may collect and process the following personal data:
Information you give us directly:
Your name
Your email address
Your phone number
Your address or postcode
Details of the plumbing service you require
Your preferred method of contact
Any other information you include in a message or enquiry form
Information collected automatically when you visit our website:
Your IP address
Browser type and version
Operating system
Pages you visit on our site and how long you spend on them
The website you visited before coming to ours (referral source)
Device type (desktop, mobile, tablet)
Approximate geographic location (city level, not exact address)
Information collected through cookies and tracking technologies:
Google Analytics data (anonymised browsing behaviour)
Google Ads conversion and remarketing data
Meta (Facebook) Pixel tracking data
Google Tag Manager event data (form submissions, button clicks)
4. How We Use Your Information
We use your personal information for the following purposes:
To respond to your enquiries and provide quotes
To deliver the plumbing services you have requested
To contact you about your booking or service
To send you information relevant to your enquiry
To improve our website and user experience
To measure the performance of our website and marketing campaigns
To run remarketing and advertising campaigns through Google Ads and Meta (Facebook)
To comply with legal obligations
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose.
5. Legal Basis for Processing
Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:
Consent: When you submit an enquiry form, click to call, or contact us via WhatsApp, you are giving your consent for us to process your data to respond to your enquiry. You can withdraw consent at any time by contacting us.
Legitimate interests: We have a legitimate interest in understanding how visitors use our website so we can improve it, and in marketing our services to people who have shown interest. We ensure this does not override your rights.
Contractual necessity: When you engage us to carry out plumbing work, we need to process your personal data to fulfil that contract.
Legal obligation: We may need to process your data to comply with legal or regulatory requirements.
6. Cookies
Our website uses cookies. Cookies are small text files placed on your device when you visit a website. They help us understand how you use our site and allow certain features to work properly.
Types of cookies we use:
Strictly necessary cookies These are required for the website to function. They enable basic features like page navigation and access to secure areas. The website cannot function properly without these cookies. These do not require your consent.
Analytics cookies We use Google Analytics 4 (GA4) to collect anonymised information about how visitors use our website, including which pages are visited most often and how visitors navigate through the site. This data helps us improve the website. Google Analytics uses cookies to collect this information. No personally identifiable information is collected through Google Analytics.
Advertising and remarketing cookies We use cookies from Google Ads and Meta (Facebook) to:
Track conversions from our advertising campaigns (for example, when someone submits a quote request after clicking one of our ads)
Build remarketing audiences so we can show relevant ads to people who have previously visited our website
Measure the effectiveness of our advertising spend
These cookies may collect information about your browsing habits across different websites.
Google Tag Manager We use Google Tag Manager to manage the deployment of cookies and tracking scripts on our website. Google Tag Manager itself does not collect personal data, but it enables other tools (such as Google Analytics, Google Ads and the Meta Pixel) to function.
Managing cookies
When you first visit our website, you will be shown a cookie consent banner where you can accept or decline non-essential cookies.
You can also control cookies through your browser settings. Most browsers allow you to:
See what cookies are stored and delete them individually
Block third-party cookies
Block cookies from specific sites
Block all cookies
Delete all cookies when you close your browser
Please note that blocking all cookies may affect how our website functions.
7. Google Analytics
We use Google Analytics 4 to understand how visitors interact with our website. GA4 collects data such as:
Pages visited
Time spent on pages
How you arrived at our site (search engine, direct, social media, advertisement)
Your approximate location (city level)
Your device and browser type
We have configured Google Analytics to anonymise IP addresses where possible. Google Analytics data is stored on Google’s servers. You can read Google’s privacy policy at https://policies.google.com/privacy.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
8. Google Ads
We run advertising campaigns through Google Ads. When you interact with one of our ads, Google may place a cookie on your device to:
Track whether you completed an action on our website (such as submitting an enquiry form) after clicking our ad
Add you to a remarketing audience so we can show you relevant ads on other websites within the Google Display Network
You can manage your Google ad preferences at https://adssettings.google.com. You can also opt out of personalised advertising by visiting https://www.aboutads.info/choices.
9. Meta (Facebook) Pixel
We use the Meta (Facebook) Pixel on our website. The Meta Pixel is a piece of code that allows us to:
Track conversions from Facebook and Instagram ads
Build remarketing audiences for future advertising
Understand how people interact with our website after viewing our social media ads
The Meta Pixel may collect data about your browsing activity on our site and share it with Meta. This data may be used by Meta in accordance with their own data policy, which you can read at https://www.facebook.com/privacy/policy.
You can manage your Meta ad preferences at https://www.facebook.com/adpreferences.
10. Social Media
Our website may contain links to our social media profiles (such as Facebook, Instagram or LinkedIn). If you follow a link to any of these websites, please note that they have their own privacy policies and we do not accept any responsibility for how they handle your data. Please check their individual policies before submitting any personal information.
We do not collect personal data through social media unless you contact us directly via those platforms.
11. WhatsApp
Our website includes a WhatsApp contact button. When you click this button and send us a message via WhatsApp, your phone number and message content will be visible to us. WhatsApp is operated by Meta and has its own privacy policy, which you can read at https://www.whatsapp.com/legal/privacy-policy.
We will only use the information you send us via WhatsApp to respond to your enquiry and will not share it with third parties unless required to deliver the service you have requested.
12. How We Share Your Information
We do not sell your personal data to third parties.
We may share your personal information with:
Google (through Google Analytics, Google Ads and Google Tag Manager) for website analytics and advertising purposes
Meta (through the Facebook Pixel) for advertising purposes
Our hosting provider (Bluehost) who stores the website and any data submitted through it
Email service providers who deliver form submission notifications to us
Third-party tradespeople if we need to subcontract part of your job (we would only share the information necessary to complete the work and would inform you beforehand)
All third parties are required to handle your data in accordance with applicable data protection laws.
13. How Long We Keep Your Data
We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for.
Enquiry form submissions: Retained for 12 months from the date of submission, then deleted unless you become a customer.
Customer records: Retained for 6 years after the completion of work, in line with HMRC record keeping requirements and potential warranty or liability claims.
Website analytics data: Google Analytics data is retained for 14 months by default, after which it is automatically deleted by Google.
Advertising data: Cookie-based advertising data typically expires within 90 days to 13 months depending on the platform.
14. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct any inaccurate or incomplete personal data.
Right to erasure: You can ask us to delete your personal data in certain circumstances (also known as the “right to be forgotten”).
Right to restrict processing: You can ask us to limit how we use your personal data.
Right to data portability: You can request that we transfer your personal data to another organisation in a commonly used, machine-readable format.
Right to object: You can object to us processing your personal data for direct marketing or where we are relying on a legitimate interest.
Right to withdraw consent: Where we rely on your consent to process your data, you can withdraw that consent at any time.
To exercise any of these rights, please contact us using the details in Section 2. We will respond to your request within one month.
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: https://ico.org.uk
Phone: 0303 123 1113
15. Data Security
We take the security of your personal data seriously. We have put in place appropriate technical and organisational measures to protect your personal information, including:
SSL encryption on our website (HTTPS)
Secure hosting with access controls
Regular software and plugin updates
Restricted access to personal data (only those who need it to do their job)
While we take all reasonable precautions, no method of transmission over the internet is completely secure. We cannot guarantee the absolute security of your data.
16. Third-Party Links
Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that site. We have no control over and accept no responsibility for the content, privacy policies or practices of any third-party websites.
17. Children’s Privacy
Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.
18. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.
19. Contact Us
If you have any questions about this privacy policy or wish to exercise your data protection rights, please contact us:
Email: info@emergeplumbing.com
Phone: 0121 749 2823
Business: Emerge Plumbing Ltd, Birmingham, West Midlands